Website Live Streaming

What is a Website Live Streaming and How to Set Up it?

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Some businesses offer paid streaming solutions for events, and others use website streaming as a way to build online communities to support their brands.Live streaming has found its place in the business world, and it’s serving a multitude of purposes.While it’s possible to use Youtube, Facebook, Twitch, and other third-party social media platforms to live stream, there is value in setting up your own live website and integrating with a live streaming platform. It gives you more control over your content and comes across as more professional when done right.

What is a Website Live Streaming?

A live streaming website is a site that hosts live streams. This is where broadcasters embed their video players for viewers to access their content. When it comes to online streaming, viewers must have an internet connection to access content that is being broadcast in real-time.

Why Create Websites with Live Streams?

There are many benefits to streaming from your own website, such as giving you total control of what is going on around the video player. That means that you don’t have to worry about distracting third-party branding or advertisements that don’t align with your brand’s values.When you create your own website with an online video platform, you can also curate the other content on the page to drive your intended conversions. You can use calls to action (CTAs) to direct your viewers to join your email subscription list, purchase Using a live streaming website to host your online video player also gives you more control over the broadcast itself. You don’t have to worry about content restrictions or time limits on live streams. You also maintain total ownership of your content, which is not necessarily the case if you stream via free platforms, like YouTube.

How to Set Up a Live Streaming Website?

Setting up a live streaming website is very straightforward, especially with the support of a professional online video platform like Dacast.Are you ready to set up video on your live website? Let’s get started.

  1. Invest in Live Recording Equipment

Creating professional-grade video content requires an investment in the proper live streaming recording equipment.

Video cameras can be as simple as a webcam or as complex as a 4K ultra-HD professional camcorder, so you must choose the right live streaming camera for the job. Webinars, training sessions, and other simple broadcasts are fine with a simple camera setup, but when more advanced broadcasts call for more professional setups with TV-grade equipment.  You’ll need some kind of audio recording equipment, as well. While built-in camera microphones may suffice, we don’t recommend relying on that option. The best high-quality audio comes from external microphones worn on the lapel or held just outside the camera frame.

 

Website Live Streaming

 

  1. Choose and Encoding Software

Many live streamers face one challenge: most cameras are designed to record, rather than to live stream. That’s why you’ll need to choose a hardware or software encoder that works with your camera of choice.Encoding changes your video from a format that is optimized for recording and storage to one designed for transmission over the web. This ensures that your viewers can access your web streaming video without issue.

Software encoders, on the other hand, are usually much more affordable than hardware. Small-scale producers generally prefer this alternative to hardware encoders. You can even opt for free and open-source software or RTMP encoders that utilize the RTMP (real-time streaming protocol) to deliver video content or ingest HLS.

OBS Studio is a good option for broadcasters who are new to the game because it is easy to use and it’s absolutely free.

Pro-level RTMP-enabled encoders like Wirecast Pro and vMix, however, are better options in terms of features and quality. Please note that paid encoding software packages do require a computer with a fairly fast processor. You want a reliable machine that can encode video in real-time.

  1. Secure a Reliable Internet Connection

Broadcasters also need a reliable, fast internet connection to produce a high-quality live stream. Most cable internet speeds are sufficient for web streaming. Wi-Fi is another option, but it isn’t as reliable, so we recommend only using it if you have no other live streaming options. However, both of these options are superior to cellular data.

  1. Choose a Live Website Streaming Video Platform

  2. Generate an Embed Code

Once you have chosen the equipment and tools that you’ll use to create your live stream videos, you’re ready to move on to the second phase of this process. It is time to generate an embed code and to prepare your website for your first live stream broadcast.
This is a relatively simple process.To get started, you have to navigate to the admin dashboard for your live streaming video host. Once you’re there, schedule a live stream event for the time your event will begin. After you schedule it, you should be able to access the embed options.To find the embed options in Dacast, select the live stream that you’ve created. Next, click the tab labeled “Publish Settings.” You’ll see two different code options in the lower-left corner of the screen, one labeled iFrame and the other Javascript (JS).It doesn’t matter which of these you choose unless you have an audience with specific needs. You will want to test both on your website to make sure they work. WordPress sites, for example, require the iFrame code.Once you choose one of these two embedding options, select the code in the box and copy it to your clipboard.

 

Website Live Streaming

 

 

  1. Embed a Live Stream Into a Web Page
    The next step is to embed your video onto your live stream website. To do so, you need to access the HTML editor on your website’s management dashboard. This looks a little bit different on every website hosting platform.For example, if you’re using a WordPress site, you’ll proceed as follows:

Click “Edit” on your chosen post or page
Click the tab for “Text” to enter the code editor view
Paste your video code from your clipboard on a new line
Click “Update” or “Publish” to save your changes
It’s truly that simple. Please note that most other website editors have similar tools for embedding HTML code quickly and easily, so the general process will be the same.

Setting Up a Live Streaming Site with Dacast’s Expo Video Portal website live streaming
Website live streaming is made simple with Dacast’s Expo virtual video gallery feature.In the past year, Dacast has rolled out a feature that saves our broadcasters time and money on setting up a live streaming site.Our Expo Video Portal tool allows you to create a custom landing page with a gallery to display your video library to your viewers. This tool is free to Dacast users on every plan.

Expo pages are very easy to set up, and users can create as many as they want. How it works is users curate a collection of content to display on the page. The idea is to create a gallery like the ones you’d find on Netflix or Hulu.The Expo pages are completely white-label and brandable, and the layout is sleek and professional. Additionally, the feature works seamlessly with our secure paywall and advertising tools.You can set up an Expo gallery in four simple steps. Here’s how it works:

Select “Expo” from the menu on the left-hand side of your Dacast dashboard
Select “Create Expo” (purple button on the top right)
Name your Expo
Click “Create” to save your changes
Please check out our Expo Video Portal article for additional information on adding videos to and customizing your Expo.

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